Science from childhood

Campaign dedicated to the Decade of Science and Technology in Russia. The commercials starred real heroes - scientists who made important discoveries.

Agency: National Priorities
Production: CULT
Directors: MESH.13
Director of photography: Dmitry Shebunin
Production designer: Victoria Fetisova
PD team: Power of Art, Alexandra Antonova, Vadim Burdian
Gaffer: Anton Ageev
1st AD: Vitaly Kroshko
Style: Olesya Borovik
Props master: Anastasia Fisher
Producers: Mikhail Naroditsky, Yulia Salimova
Photographer: Valeria Vasilevskaya
Editing director: Hayk Vardanyan
Colorist: Andrey Bushmin
Music: Danil Mikhalev

Sketch of the scenery for laboratory of Maxim Nikitin

Sketch Up & Procreate

Location

It was necessary to create a nano-laboratory in an ordinary office room. Absolute decoration of the space and shelving, imitating laboratory, made right on the site

Final shot

Sketch of the scenery for memories of Maxim Nikitin

Sketch Up & Procreate

Final shot

Interesting experience with homemade laser and lenses!

Sketch of the scenery for workplace of Svetlana Reshetneva

Sketch Up & Procreate

Location

Together with the creative team, we came up with a new space based on photographs of a real warehouse of wheat varieties - Svetlana's workplace

Final shot

Sketch of the scenery for memories of Svetlana Reshetneva

Sketch Up & Procreate

Final shot

Sketch of the scenery for workplace of Alex Fedorov

The real photo & Procreate

Location

We weren't allowed to change or move anything in the metamaterials room, because that's where the real institute experiment was going on. Therefore, we decorated this space as delicately as possible

Final shot

Sketch of the scenery for memories of Alex Fedorov

Sketch Up & Procreate

Final shot